Tequila Herradura

Case History

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HQC served as Northeast Agency of Record for Brown-Forman’s Tequila Herradura #LuckIsEarned campaign.

Curating on brand influencers and using documenting storytelling techniques, HQC creating a series of short docs centered on people who have achieved against long odds.

These aspirational films earned more than 400,00 views in four weeks and generated an audience reach of more than 1,000,000 consumers.

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